As a two year old, Cheryl's father, a veterinarian, sat her upon her first pony (also a two year old), and was told that when her tears ceased, she would be allowed to dismount... from that time on, horses have been central to her life. Her grandfather raised horses in the 1920's and 30's, and her father was an ardent calf roper, team roper, and always loved to barrel race. Cheryl considers herself a "third-generation cowboy/rancher". She grew up competing in rodeos and was very successful in barrel racing, and with her father also being involved in the barrel racing competitions, she was exposed to many fine pedigreed horses that she feels privileged to have ridden.
After graduating from college, Cheryl immersed herself in the work world; she has worked in journalism (having written articles for equine publications), sales with the Xerox corporation and Johnson & Johnson, was a stockbroker for seven years (at one point being one of the only two women in Omaha, Nebraska who sold stocks), a small business owner, and for the past four years, has been working in the pharmacy department at Avera St. Anthony's Hospital in O'Neill, Nebraska. But her first dream has always been to breed and train the American Quarter Horse--a dream that she knows God has instilled in her heart. Over the years, she has made great sacrifices to achieve this dream.
Eighteen years ago, Cheryl, who lives on her ranch in Atkinson, Nebraska along with her two cattle dogs, 'Pete' and 'Jubie', started out with two good brood mares, using outside Stallions for breeding purposes. She has bred, raised, and trained many horses over the years, and currently owns ten 'great mares', four baby colts, and the 'love of her life'---her Stallion 'Yardstick', or 'Stick' for short (meaning he is the one by which she measures the quality of all other Stallions.) Cheryl explains, "a great mare not only has the parentage to do what I want, but they have to ride and have the physical ability and the mind to do what I want". Cheryl breeds horses for barrel riding, roping, and reining.
Since she doesn't start training a horse until it is three years of age, ("a two year old has the attention span of a gnat..."), she isn't able to immediately discern if they are of the quality she is aiming for, so essentially, the horse "just hangs out here" until it reaches a point when Cheryl can make that judgment. One realizes the time, effort and love it takes to bring this goal to fruition---and in the meantime, she's falling in love with the horse which in turn, makes it extremely difficult to let it go.
But, let it go she must, and that is the where the difficulty of 'generating hype' comes in--the goal is to get the horses out to the 'right' people--those with money or influence. Ideally, that would mean a website (it's in the planning stage), and reaching the people who are going to do something with the horses. Usually this is accomplished by word of mouth---that it becomes known that her horses are of stellar pedigrees. Cheryl has admired the traits of the Driftwood horses; an amazing horse in the 1930's that had a lot of speed, athletic ability, and an instinct for cattle. She chose this pedigree long before it became popular--she just thought they were nice horses. Now, they have become "hot property". She acknowledges that she couldn't have foreseen this, and feels that this good fortune for her, is surely from God. She has a pedigree that people want, "now it's just a matter of getting it out there". Her desire is to raise a "quick athlete" that can be used for team roping, calf roping, and barrel racing. "This bloodline (Driftwood) excels at these traits".